In 2006, Coca-Cola invited REX to participate in its 125th birthday celebrations, by joining a team of 125 artists from around the world taking 125 years of Coca-Cola marketing material and re-inventing it to create a series of fresh visuals inspired by the brand’s new global positioning statement – the Coke side of life.
Key Moment in 2007
Being selected as the only agency from South Africa to participate with 125 international artists as part of Coca-Cola’s global Re-Mix project, invited to ‘remix’ the historical Coca-Cola marketing collateral. The work is being exhibited around the world in museums, galleries, public spaces etc. and has generated an enormous amount of publicity and interest.
Launching FNB ATM’s revolutionary new platform, nationally. The project gave us an opportunity to work creatively toward integrating the worlds of branding and banking technology.
In its latest groundbreaking innovation, and true to form of this global icon, Coca-cola is launching a limited edition, contour-shaped aluminium CLUB Coca-Cola bottle, printed with designs from five of the world’s leading creative agencies. In addition, each design house has developed a movie animation and ‘video jockey’ set, allowing the CLUB Coca-Cola project to launch its five designs to the global party public consecutively, over a fixed period of time.