Since 2004, Rex has been working with brands from almost every industry sector – turning them into something authentic and ambitious.
We have loved the opportunity to birth, re-purpose or re-position brands over the last 10 years – giving them expression, using them to shape culture and seeing them build value.
Rex works to turn brands into centres of influence inside of any organisation – making it something that is Full of Purpose™.
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Company Background
Rex was founded by Olivier Schildt and Rudo Botha in July 2004. The founders are both graduates of the University of Pretoria, where they obtained Honours degrees in Information Design. The partnership was birthed with a conviction that creative-thinking combined with design-thinking, held the key to bringing innovation to business, in a post-industrial era.
With clear intent, the company started assembling a team of people who could expand on this vision. Collaborative practices have seen the company establish valuable relationships with a network of creative visionaries, industrial psychologists and courageous spirits in South Africa, the US, Europe and the Middle East.
In 2007 Rex formed a strategic alliance with Kais Al Naamani, which originated in Kuwait and paved the way for further expansion into the Middle Eastern market. By late 2008 new partnerships were established in the UAE and Lebanon to serve those markets with the same expertise, international experience and personal quality that Rex aspires to uphold.
During the period 2007-2011 the company operated internationally from offices in Johannesburg, Kuwait and Beirut, engaging on projects with a diverse range of branding and design requirements.
In October 2011, the company restructured around a specialization model. The result is a
much purer offering, aligned with Rex’s inherent strategic capabilities.
During the past 10 years, Rex has partnered with a wide range of clients, collaborators and
brands from just about every industry sector and scale in South Africa and the Middle East –
with just one objective in mind – to help them to take hold of the future by establishing brands with real purpose.
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Milestones
2004
Rex opens its doors
2005
Seminal project – The Coca-Cola Company’s Global M5 Project – Coke’s Quest for Cool
2006-11
Appointed strategic branding partners to First National Bank’s Self Service Channel. Read More
2008
Landmark Project – ‘Coca-Cola Remix’ – Coca Cola remixes its historical marketing collateral. Read More
2008
Rex enters Middle Eastern market with re-branding of ACICO – Waking sleeping Giants. Read More
