There’s nothing quite like branding to help us become something greater.
Here is what fuels our approach to & our passion for branding…
We are convinced that the success of every business ultimately comes down to people. And there are few things as arresting as branding, to capture the hearts and minds of people towards an ideal.
Branding serves as a business tool that harnesses the power in people – giving them vision, purpose, strategy, conviction & a way to express themselves.
It engages people to the point where their minds and their emotions are optimally geared towards achieving something great.
With branding – we are re-designing business around people.
People respond to purpose. Giving people a compelling reason why they should do something – is how brands get their power.
We work to establish solid reasons why people inside & outside of a business would want to share in it. Then we place this vital purpose at the centre of the business from where it radiates out to influence every touchpoint. Once the functional & emotive drivers in a business have been synchronised into a brand value proposition, real differentiation emerges.
Branding is a lot more than a logo. It is the glue that holds everything and every person in a business to its purpose, because it
- connecting the vision & the operations – connecting the vision & the products – connecting the vision & the people – connecting the vision & the market – connecting the vision & the world
We believe in selling an ideal – rather than selling a brand!
(the outside) Perspective
Empowering oneself is an oxymoron. What one lacks intrinsically, one has to receive from outside. In our experience this is true of a business too. The outside perspective holds massive advantage in delivering breakthrough because it is unaffected by the politics, personalities & preconceived ideas that can restrict progress inside an organization.
When Rex partners with clients, we come with a bias towards what will serve the brand best. It comes with the sobering realisation that once a business employs a brand – the brand in effect owns the business. Because once the business uses a brand to make a promise to the world – that promise has to be kept for the business to have a sustainable future.
One of the reasons we are so passionate about branding, is because it has the profound ability toinvent value.
Branding is for the wise.
It tests one’s motivation towards sustainability.
It demands investment & commitment.
It delivers deliberate progress – because everything is connected by the same purpose.
And when every resource, every opportunity & every action, is held together by the same purpose – value is created. It spirals and it gains momentum… and that is how something great is built…