Brands are powerful because they are able to influence people. How brands gain this position of power, is what Brand Culture Development, is all about.
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How do we inspire & reward people, using brands?
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How do we move the most valuable resource in any business – namely people – towards achieving a defined goal?
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What reason can we give people to go above & beyond what is required of them?
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How do we get people to contribute to the business in revolutionary ways?
Rex operates a process, whereby we help brands to;
[highlight color=”#fff32a” rounded=”no” class=”” id=””]COURT PEOPLE [/highlight]
– getting to know them and how to win them over
[highlight color=”#fff32a” rounded=”no” class=”” id=””]CHARGE PEOPLE [/highlight]
– sharing responsibility with them and setting them on fire
[highlight color=”#fff32a” rounded=”no” class=”” id=””]CELEBRATE PEOPLE [/highlight]
– acknowledging & rewarding them for making the brand come alive in the way they do things. Turning people into AMBASSADORS – seeing them tell the brand’s story, in their unique way