Brand Culture

Branding is designed to help people do better business.

And by better, we mean more purposeful, more personal & more profitable.

Our experience, our branding IP and our solutions are made available in 3 ways:
1 Brand Development
2 Brand Culture
3 Brand Innovation
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2 Brand Culture

Brands are powerful because they are able to influence people. How brands gain this position of power, is what Brand Culture Development, is all about.

–	How do we inspire & reward people, using brands?
–	How do we move the most valuable resource in any business – namely people – towards achieving a defined goal?
–	What reason can we give people to go above & beyond what is required of them?
–	How do we get people to contribute to the business in revolutionary ways?

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CAPABILITIES

– BRAND STRATEGY
– BRAND ENGAGEMENT
– BRAND APPLICATION DESIGN
– BRAND THOUGHT-LEADERSHIP
– BRAND INSPIRATION

METHODOLOGY

Rex operates a process, whereby we help brands to;

[highlight color=”#fff32a” rounded=”no” class=”” id=””]COURT PEOPLE [/highlight]

– getting to know them and how to win them over

[highlight color=”#fff32a” rounded=”no” class=”” id=””]CHARGE PEOPLE [/highlight]

– sharing responsibility with them and setting them on fire

[highlight color=”#fff32a” rounded=”no” class=”” id=””]CELEBRATE PEOPLE [/highlight]

– acknowledging & rewarding them for making the brand come alive in the way they do things. Turning people into AMBASSADORS – seeing them tell the brand’s story, in their unique way

– Brand Culture Discovery
– EVP Framework – Structure
– EVP Strategy
– EVP Expression
– EVP Engagement – Internal & External Engagement Tactics
– EVP Delivery – Workshops, Motivational Speaking, Inspiration Delivery
*Employer Brand Value Proposition

TOOLS

– Brand Story-Telling
– Culture Coding
– Brand Induction Programmes
– Brand Ambassadorship Programmes
– Brand KPIs
– Brand Champions Forum
– Innovation Farming