If branding is about differentiation, then brand innovation is about making the business different – in new ways. We believe that innovation in business is an attitude…One that fosters an entrepreneurial spirit. When we inspire creativity in everything and apply design thinking, we become more attractive, effective and efficient.
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CAPABILITIES
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CONCEPT DEVELOPMENT– Greenfield -, Business concept -, Lateral concept development
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STRATEGY DEVELOPMENT
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BRAND STRATEGY & CONSULTING
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PRODUCTISATION– Delineate & differentiate service offerings by packaging it as ‘products’
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SERVITISATION– Differentiate product offerings by packaging a value-added offering / service
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VALUE ADDED PROGRAMMES
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BRAND IDENTITY DESIGN
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BRAND APPLICATION DESIGN
METHODOLOGY
Rex gets into the right frame of mind for innovation by asking these questions;
What is VIABLE in this context?
What is POSSIBLE through technology?
What is DESIRED by the world?
Strategy
– Functional & Emotive
Proposition
How do we move the most valuable resource in any business – namely people – towards achieving a defined goal?
Promise
What reason can we give people to go above & beyond what is required of them?
Identity
– Naming, Aesthetics, Architecture, Character, Visual Identity, Language
