Branding is designed to help people do better business.
And by better, we mean more purposeful, more personal & more profitable.
1 Brand Development
We like to compare the brand development process to the formation of a value chain…Each component vital. Each component linking to the next. Building brands that are as compelling as they are coherent.
– BRAND STRATEGY
– BRAND ARCHITECTURE
– BRAND IDENTITY DESIGN
– BRAND APPLICATION DESIGN
– BRAND CONSULTING
|Discovery –||Desk-based Research, Recce, Interviews & Workshops|
|Business Model Review –||Analysis|
|Brand Architecture Design –||Future Mapping & Portfolio Design|
|Brand Expression –||Written Expression From Naming to Story-Telling|
|Brand Design –||Multiple Disciplines from Identity Design to Product Design|
|Brand Application –||Multiple outcomes from Corporate Identity Guidelines to Packaging|
|Trademark Search & Registration|
– Strategic Value Discipline – Porter Model
– Business Positioning Map
– Brand Archetype Modelling – Pearsson model
– Brand Benchmarking
– Brand Platform & DNA – Interbrand Model Adapted
– Brand Drivers & Destroyers – Rex Model
– Brand Value Proposition Design – Rex Model
– Brand Profiling