Brand Development
Branding is designed to help people do better business.
And by better, we mean more purposeful, more personal & more profitable.
Our experience, our branding IP and our solutions are made available in 3 ways:
1 Brand Development
2 Brand Culture
3 Brand Innovation
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1 Brand Development
We like to compare the brand development process to the formation of a value chain…Each component vital. Each component linking to the next. Building brands that are as compelling as they are coherent.
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CAPABILITIES
– BRAND STRATEGY
– BRAND ARCHITECTURE
– BRAND IDENTITY DESIGN
– BRAND APPLICATION DESIGN
– BRAND CONSULTING
METHODOLOGY
| Discovery – | Desk-based Research, Recce, Interviews & Workshops |
|---|---|
| Business Model Review – | Analysis |
| Brand Strategy | |
| Brand Architecture Design – | Future Mapping & Portfolio Design |
| Brand Expression – | Written Expression From Naming to Story-Telling |
| Brand Design – | Multiple Disciplines from Identity Design to Product Design |
| Brand Application – | Multiple outcomes from Corporate Identity Guidelines to Packaging |
| Trademark Search & Registration |
TOOLS
– Strategic Value Discipline – Porter Model
– Business Positioning Map
– Brand Archetype Modelling – Pearsson model
– Brand Benchmarking
– Brand Platform & DNA – Interbrand Model Adapted
– Brand Drivers & Destroyers – Rex Model
– Brand Value Proposition Design – Rex Model
– Brand Profiling